HUM TV Setting New Entertainment Milestones through Digital Expansion

Moeeza Arshad March 7, 2024


In the ever-evolving realm of digital entertainment, HUM TV has emerged unparalleled, rewriting the rules and setting unprecedented milestones. With an unwavering commitment to quality content and a keen understanding of audience preferences, HUM TV has conquered multiple digital platforms with remarkable prowess.

At the heart of this digital revolution is HUM TV‘s official YouTube channel, proudly standing as the fastest-growing channel in Pakistan. Boasting over 36 million subscribers, HUM stands as a testament to the tireless efforts of the team behind, whose strategic planning and execution have helped HUM TV become the fastest-growing channel in Pakistan fueling the audience’s insatiable appetite for its shows.

But the digital success story doesn’t end there, HUM TV Shorts, the channel’s bite-sized content platform, has carved its niche in the digital sphere, recently crossing the monumental milestone of 1 million subscribers. This achievement is a testament to the team’s ability to adapt to changing viewer preferences and deliver content that resonates with audiences across demographics.

In the words of Mr. Raheel Boricha (General Manager – Interactive Department HUM TV);

“As the General Manager of HUM TV’s digital team, I’m thrilled by our mounting progress. In today’s digital landscape, promotion is crucial for advancement, and our team understands this deeply. Every member’s commitment is key to our success, as we leverage data insights to refine strategies and ensure maximum impact. As the saying goes, “The dream is free but the hustle is sold separately.” This ethos drives our relentless pursuit of excellence.”

One of the crown jewels in HUM TV‘s digital repertoire is the record-breaking drama series, “Ishq Murshid,” which has soared to unprecedented heights, amassing a staggering 1 billion views since its inception. This feat not only underscores the series’ popularity but is also a testament to the strategic promotion and engagement tactics, which have helped the show reach new heights of success.

HUM TV‘s digital footprint extends far beyond YouTube, with the channel boasting a massive following on platforms like Facebook and Instagram. With over 15 million followers on Facebook and the distinction of being the most-followed TV channel on Instagram, team HUM has successfully leveraged these platforms to engage with audiences in meaningful ways, further cementing the channel’s position as a digital powerhouse.

HUM TV‘s digital dominance extends beyond individual successes, with a myriad of hit series consistently trending on platforms like YouTube and X (formerly Twitter) throughout their airing time lapse. From the dreamy narrative of “Fairy Tale” to the gripping intrigue of “Mohabbat Gumshuda Meri,” HUM TV‘s content transcends boundaries, drawing audiences not only in Pakistan but also across borders in India and Bangladesh.

Behind these remarkable achievements lies the tireless effort of HUM TV‘s digital team, whose dedication and ingenuity have propelled the channel to new heights while paving the way for even greater accomplishments in the future. As the digital landscape continues to evolve, HUM TV remains at the forefront, setting benchmarks and shaping the future of entertainment in Pakistan and beyond.

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